COMPASS

COMPASS Communications Training

University of Alberta, September 25, 2009
08.30 - 17.00
Tory 3-36

The Department of Earth and Atmospheric Sciences is organizing a one-day workshop on "Communicating Environmental Science to Non-Scientists." Leading journalists will address such questions as: Why should scientists communicate to non-scientists? How can you deliver a clear and compelling message? How can you ace an interview? Why do the cultures of science and journalists sometimes clash and what are do's and don't of dealing with the media?

The workshop will consist of two parts. The morning plenary session will be open to all and will involve general discussion of the questions raised above. The afternoon session will provide hands-on practice exercises, including message crafting and mock interviews, for a maximum of 30 pre-registrants. A team of four professional journalists and science communicators will facilitate both sessions, and they will provide participants first hand experience interacting with the media through a range of realistic scenarios. The workshop is based on the prestigious Aldo Leopold Leadership Leadership program based out of Stanford University. http://leopoldleadership.stanford.edu/

A workshop on scientific communication

Led by Nancy Baron (Communication Partnership for the Science of the Sea)

With Hanneke Brooymans and Ed Struzik (Edmonton Journal)

Nicola Jones (Nature) and Elin Kelsey (Science Writer & Environmental Consultant)